I am happy to note that the promoters of this ad campaign have now been featured in the March 13 edition of the New York Times.
Although this forum did not participate officially in this ad campaign, it should be noted that all of us in this forum wish all true lovers of BBM success in their heartfelt undertakings.
My sincere and humble thanks...
Ditto. Thanks,
tpe. Below is the article from NYT.
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STUART ELLIOTT
Published: March 13, 2006
Fans of the film "L.A. Confidential" did not take out advertisements in entertainment publications after it lost the best picture Academy Award to "Titanic." It did not happen when "Goodfellas" lost to "Dances With Wolves" or even when "Citizen Kane" lost to "How Green Was My Valley."
But after "Brokeback Mountain" lost the best picture Oscar to "Crash," more than 800 fans — participants in an online discussion group known as the Ultimate Brokeback Forum — chipped in more than $24,000 to buy a full-page ad in Daily Variety. The ad, which ran Friday, thanked the makers of the movie "for transforming countless lives through the most honored film of the year."
"I felt we had to do something," said Dave Cullen, a journalist in Denver who bought the ad after setting up several Brokeback sites, at addresses including brokeback.davecullen.com. "People were distraught, upset, angry; they couldn't believe it."
A poster who goes by Texas Girl suggested buying the ad, he said, and after some discussion that they protest the "Crash" victory, the forum participants decided to run "a positive ad."
Charles C. Koones, president and publisher of Daily Variety and Variety, owned by Reed Elsevier, said, " 'Brokeback' really touched a chord with certain audiences. There are those in Hollywood who feel it was robbed." Although his publications have run fan group ads in the past, they typically urged networks not to cancel favorite TV series.
Mr. Cullen said that the Daily Variety ad cost $15,435, adding that contributors were discussing what to do with the leftover money.
Mr. Koones offered this advice: "You need another ad.