Good idea, but you are also counting a small town's news media and postal workers to make this a big deal.
My suggestion is that, instead of burdening the small town's postal workers with the workload, we concentrate our efforts and send the cards to Focus Features
(Focus Features
Address: 100 Universal City Plz,
Universal City, CA 91608).
We can address the cards to Lee, Proulx, McMurtry, Linde, Schamus, Ossana, and etc., in addition to Ennis and Jack. They should be very encouraged to see loads and loads of such cards.
Until I can buy the BBM postcard (does anyone know where I can get one?), I will go ahead and send a card with any mountain on it for now.
I have never started such a mail campaign before. Does anyone have the expertise to share with us? Let's do this.