It was my turn... During lunch break, I went to Target and got the WS version with the free audio CD included inside the DVD (not a separate item), then went over to Best Buy and got the FS version with the free book. This guy ahead of me had the DVD in his hand also, and I noticed he didn't pick up the free book so I enlightened him on it
When he asked the cashier they brought a whole pile of those books for the cashiers. I noticed that Best Buy was really promoting the DVD as it is on the shelf right when you enter, whereas, at Target, it was way back by the Electronics section. The cashier at Best Buy was a bit intrigued by the DVD (I think she noticed that it was flying off the shelves). She asked me what the book was about and whether it was based on true life. LOL. She must live in a bubble to not even be aware of the movie...